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May 2018

Forming Your Business I – Introduction

May 15, 2018 @ 6:30 pm - 8:00 pm
Columbus Idea Foundry, 421 W State St
Columbus, OH 43215 United States
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$45.00

Ages: 16+ Instructor: Paul Proffitt, SunDown Group We will talk about what kinds of businesses can you form and why you would choose one type over the other, what goes into creating a business, and paths to becoming a full-time entrepreneur and small business owner. This course is structured in a lecture and workshop format; giving you not just the theory, but real world scenarios.

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Forming Your Business II – Setting The Stage for Success

May 22, 2018 @ 6:30 pm - 8:00 pm
Columbus Idea Foundry, 421 W State St
Columbus, OH 43215 United States
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$45.00

When you set out to form your business, you need to also think about the end.  How will you exit the business?  Do you want to sell it, take it public, pass it on to future generations, or just shut it down when you are done?  Success takes on different forms and this session will help you prepare for it. This course is structured in a lecture and workshop format; giving you not just the theory, but real world scenarios.

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Product and Service Creation I – Evaluating Your Idea

May 29, 2018 @ 6:30 pm - 8:00 pm
Columbus Idea Foundry, 421 W State St
Columbus, OH 43215 United States
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$45.00

Ages 16+ Instructor: Paul Proffitt, SunDown Group Believe it or not Innovation and Creativity is a process. You actually have to work at it to come up with ideas. Very rarely does lightning just strike your brain, unless your idea is a lightning rod directly attached to your skull, but I digress. This session will walk you through some of the strategies and activities you can do to come up with ideas for your next great product or service and

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June 2018

Product and Service Creation II – Your Total Product Offering

June 5, 2018 @ 6:30 pm - 8:00 pm
Columbus Idea Foundry, 421 W State St
Columbus, OH 43215 United States
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$45.00

Ages 16+ Under 18 must be accompanied by a guardian. Instructor: Paul Proffitt, SunDown Group We are going to cover what your total product offering is, how much you should charge for it, and things to consider on branding your product and your company.  Apple is a prime example of a company that has nailed it for the total product, setting the right price, and creating a brand around slick design and technology that just works.  Learn what goes into

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Marketing I – Intro to Marketing Planning

June 12, 2018 @ 6:30 pm - 8:00 pm
Columbus Idea Foundry, 421 W State St
Columbus, OH 43215 United States
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$45.00

Ages 16+ Instructor: Paul Proffitt, SunDown Group Marketing is what gets your product or service into the hands of your customers, but how do you know when your marketing is effective and how do you even reach your customers.  Marketing planning is an important first step in launching your marketing efforts to make sure you attract the right kinds of customers that will keep coming back to you to continue to buy more.  This class will teach you the quick

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