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Understanding Website Effectiveness: How to understand the user journey using Google Analytics

January 17, 2018 @ 5:00 pm - 7:30 pm

After this course, social enterprises will have the skills they need to look at Google Analytics to make sure users on their website are doing what they want them to do. They will also be aware of common website usability mistakes, how to correct them, and how to measure changes they might make to their website.

This workshop will take place on January 17, 2018. Registration will begin at 5:00 pm, and the workshop will take place from 5:30 to 7:30 pm. Seating is limited to 30 workshop participants.

Registration is required, and pricing per person is as follows:

  • $35 for Community Impact Ambassadors
    Organizations that currently qualify for this discount include:
    Abe’s Kitchen, ARC Industries, Art and Clay on Main, CAREcutz, CleanTurn Demo, Coffee Crafters, Community Shares of Mid-Ohio, Equitas Health Pharmacy, Fairhaven Lawn Care (LSS), Food for Good Thought, Food Fort Commisary Kitchen, Freedom a la Cart, Furniture Bank’s Downsize with a Heart, Furniture Bank’s Furniture with a Heart, Glass Axis, Habitat for Humanity ReStores, HireLevel Auto, HireLevel Promotions, Hot Chicken Takeover, Makeshark Website Design, Nature’s Touch Landscaping, Patriot Pride Painting company (LSS), Pearl Interactive Network, Roosevelt Coffeehouse, School Performance Institute, She Has a Name Cleaning Services, Square Seven Coffee House, Too Good Eats, Transitions, UNCHAINED, WOSU Productions

  • $55 if your Social Enterprise is profiled on SocialVentures’ Marketplace (but not a Community Impact Ambassador)
    Organizations that currently qualify for this discount include:

    Aunt Flow, BESA Promise, Bikes for All People, Billion, Bottoms Up Coffee Co-Op, Bungalow Supply Co, Candle With A Cause, Eat, Purr, Love Cat Café, Greenleaf Job Training Services, GroundWork Group, Growlers Dog Bones, Impact Economics, Keepsake Theme Quilts (DEAF Initiatives), Kicks Mix Bookstore, LA Catering, Lettuce Work, LifeCare Alliance/Corporate Wellness, Sunapple Studio, Wellness Matters

  • $60 for Social Enterprises without a profile on SocialVentures’ Marketplace (If you’d like to be listed, please apply.)
    Organizations that currently qualify for this discount include:

    Amity Care, Azoti, The Bindu Project, Blue Bowtie Catering, Boys and Girls Clubs of America, Citra, Columbus Museum of Art Museum Store, Commons Studio, Community Refugee & Immigration Services (CRIS), COSI Atomic Café, COSI Lifelong Learning Group, COSI Science2Go, Design Outreach, ds-connex, ECDI Lending, Educational Service Center, Eleventh Candle Co, Franklin Park Conservatory Botanica Gift Shop, Franklin Park Garden Café, Freshbox Catering, Gladden House, Global Gallery, Goodwill Columbus, Hemisphere Coffee Roasters, Homeport, IMPACT Community Action, Katelyn’s Kloset, Lower Lights Christian Health Center, Out of the Closet, Physicians Care Connection, PROEM, Red Cross (First Aid Service Teams), Safari Golf Course, Salvation Army (thrift stores and CORRC belts), SCRAM! Wildlife Control, soHza Sister, Thriv3 LLC, Urban Farms of Central Ohio, Wexner Center for the Arts’ Heirloom Cafe), Wexner Center for the Arts’ Gift Shop, Zoombezi Bay

  • $70 for General Admission

For assistance in determining what discounts your organization currently qualifies for, or to see how your organization can qualify for additional future discounts, please send an email to molly@socialventurescbus.com. You may also apply for a listing in our social enterprise Marketplace online.

About the Instructor: April E. Wilson
April E. Wilson loves analyzing data and finding the truth within. The story behind the algebra. Data is the great leveler of playing fields. And when properly mined, it can work wonders. It can be the stone that David (a small business owner) can use to topple Goliath (the big corporations). It can be the difference between a business staying in business and another empty building with a “for lease” sign on the window. By day, she analyzes data. At night, she analyzes data. Give her a topic and an opportunity to do so, she will stand in front of small or large groups of people and evangelize what that data is saying. She will make you better for knowing everything you want to know about your data, and about yourself.


1 Easton Oval, Suite 175, Columbus, OH 43219
Columbus, OH 43219 US
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